The Importance of Education in the Collision Repair Industry and the Effectiveness of Joining Trade Organizations Like AASP-MN
by Shannon Christian, AASP-MN Collision Division Director
In the rapidly evolving world of collision repair, staying ahead of the curve is crucial.
The industry is constantly changing, with new technologies and materials and repair techniques emerging regularly. This dynamic environment underscores the importance of continuous education for professionals in the field. Education not only enhances the skills and knowledge of technicians, estimators and owners, but also ensures that they can provide the highest quality service to their customers. Additionally, joining a trade organization such as the Alliance of Automotive Service Providers of Minnesota (AASP-MN) can significantly amplify the benefits of ongoing education.
The Role of Education in Collision Repair
Education in the collision repair industry is multifaceted. It encompasses formal training programs, certifications, networking, getting in uncomfortable situations, and ongoing professional development. Here are some key reasons why education is vital:
1. Consumers: This is our true customer, regardless of any DRP relationships. Liability, warranty and customer satisfaction all depend on the repair shop to educate the customer regarding proposed repairs and to be transparent in the work that is performed. Shops should be making repair decisions with the customer, not with the insurance company.
2. Quality and Safety: Proper education ensures that repairs are performed correctly, maintaining the safety and integrity of the vehicle. This is crucial not only for the safety of the vehicle’s occupants, but also for the reputation of the repair shop. Other drivers that share the roads can also be impacted by the work performed. Think about the customer, their family, and other drivers. Their safety matters.
3. Technological Advancements: Modern vehicles are equipped with advanced safety features, electronics and materials that require specialized knowledge to repair. Technicians must stay updated on the latest technologies to ensure they can accurately diagnose and fix issues. Equipment from 20 years ago will no longer satisfy repair requirements seen in modern vehicles.
4. Profitability: Have you been told that you cannot bill for an operation, or “we do not pay for that”? How many operations is your shop performing for “free”? Who then is paying for the items you are told you can’t bill for or are not paid for? Are those operations being done? Are those parts being replaced? Either your customer loses because it was not done, or the shop pays for it because they were not educated. The more you know, the better you will be for your customers’ satisfaction and your shop’s profitability.
5. Insurance Companies: Let’s face it, most of the long-term and old school adjusters are retired or have moved on; the ones who related to your shop and your community. Are you depending on the insurance company to educate their employees? New adjusters, at times, do not know what is required and need to be informed in a professional manner of repair requirements. Most are looking for explanations to be able to document the file as to why something was paid.
6. Efficiency and Cost-Effectiveness: Well-trained technicians can work more efficiently, reducing the time and cost associated with repairs. This efficiency translates to higher customer satisfaction and better profitability for the business.
The Benefits of Joining AASP-MN
AASP-MN is a trade organization dedicated to supporting the automotive service industry, specifically independent auto service and collision repair shops. Membership in such an organization offers numerous advantages, particularly in the realm of education and professional development. Like any organization you get out what you put in, so take advantage of meetings, training, and discounts…it is for you.
1. Access to Training and Resources: AASP-MN provides its members with access to a wealth of training programs, workshops, and seminars. These educational opportunities cover a wide range of topics, from the latest repair techniques to business management skills.
2. Networking Opportunities: Being part of a trade organization allows professionals to connect with peers, industry experts and suppliers. These connections can lead to valuable insights, collaborations and business opportunities. There is strength in numbers, and there is nothing wrong with networking, educating each other, and helping with best business practices.
3. Advocacy and Representation: AASP-MN advocates for the interests of its members at the state level. This representation ensures that the voices of collision repair professionals are heard in legislative and regulatory matters. Be involved, have your voice heard.
4. Industry Updates: Members receive regular updates on industry trends, technological advancements and regulatory changes. Staying informed helps businesses adapt and thrive in a competitive market. Collision meet-up groups have started in the Central, Metro and Northern Minnesota markets, along with monthly Zoom meetings. Seek out the group near you, ask questions, and stay up to date in your local area.
5. Discounts: Reducing business operating costs improves your bottom line. Discounts on safety programs, uniforms, legal consultations, credit card processing and insurance are only a few of the benefits offered by AASP-MN.
Additional organizations and resources: Collision Hub (collisionhub.com), Collision Advice (collisionadvice.com), Elite Body Shop Solutions (elitebodyshopsolutions.com), Database Enhancement Gateway (degweb.org), and Society of Collision Repair Specialists (scrs.com); all of those listed are sources among many that are available. Sometimes we need to hear hard truths, see real data and allow them to impact our path forward for our customers and our businesses.
Conclusion
Education is the cornerstone of success in the collision repair and automotive service industry. It equips technicians with the skills and knowledge needed to navigate the complexities of modern vehicle repair. Moreover, joining a trade organization like AASP-MN amplifies the benefits of education by providing access to training, resources and a supportive professional network. For collision repair professionals, investing in education and trade organization membership is a strategic move that can lead to improved service quality, business growth, and long-term success. You don’t know what you don’t know. We are constantly told that, “you’re the only one.” Are you being told you’re the only one? I guarantee you are not. What are you going to do about it?
Want more? Check out the October 2024 issue of AASP-MN News!