Evolution of Business and Brand

by Paul Yager, AASP-MN Associate Division Director

For more than 65 years, Enterprise Rent-A-Car has been moving mobility forward. As mobility has evolved, so have we. As we look to the future, our vision is clear. We want to be the world’s best and most trusted mobility company.

The recent announcement of our new corporate brand, Enterprise Mobility, marks the beginning of a new chapter, reinforcing our commitment to deliver exceptional service for partners, customers and neighbors – innovating with intention to meet their ever-changing needs.

“Since day one, we’ve been inspired by a bold idea: creating better experiences for how the world moves,” said Enterprise Mobility President & CEO Chrissy Taylor. “Enterprise Mobility embodies the incredible journey of our business, both where we come from and where we are going,” added Taylor.

The motivation behind the shift is to reflect the business’ evolution from a fleet of seven cars, more than six decades ago, to a global network of mobility solutions serving consumers, businesses and governments.

While our corporate brand is changing, who we are is not. Our enduring values continue to guide every interaction with our customers, partners, communities and each other. 

We’ve always been a people-first, purpose-led organization. As Enterprise Mobility, we’re reaffirming our dedication to every journey and every person through people-first mobility experiences. Learn more about Enterprise Mobility at youtube.com/watch?v=3Hv4l9GJdXo.

Want more? Check out the December 2023 issue of AASP-MN News!