Wilson’s Auto Body, Woodland Park
by Kaitlyn Gavidia
With nearly six decades of experience in the auto body business, Will Wilson of Wilson’s Auto Body possesses extensive knowledge and expertise when it comes to automobiles.
From working alongside his father, Will Wilson Sr., to becoming the owner of his own shop, his journey has been one of dedication, hard work and a passion for craftsmanship.
Born into a family deeply rooted in the auto body trade, Wilson’s introduction to the industry began at an early age. “I grew up in body shops for as long as I can remember….Let’s put it this way: I didn’t receive my first paycheck until 59 years ago. Before that, I was constantly pitching in wherever I could, particularly with projects like hot rods,” he reflects.
His father and his uncle, Fred Wilson, started up an auto body business (Wilson’s Body and Fender Works) before his time in 1947, instilling in him a sense of familiarity and passion for the field. At age 14, he recalls sitting in on association meetings when his father’s shop was part of the North Jersey Auto Body Association.
It was at his father’s shop that Wilson was able to hone in on his skills and develop an interest for the profession. He continued his education at Bergen Tech, graduating in 1970. Having already known the intricacies of collision repair from his upbringing in the shop, he made the decision to study auto mechanics in an effort to expand his wheelhouse of skills. “I already had a good grasp of auto body and wanted to keep learning. I didn’t want to become a mechanic but to develop an understanding of the mechanical systems behind it all.”
Post-grad, Wilson ventured out on his own path in 1971 leading him to various roles, including managerial positions at a number of facilities. Each role afforded him the opportunity to gain knowledge and refine his skills. In doing so, he developed a reputation as a trusted expert in the field.
“I always knew I wanted to be in the auto body business. Surrounded by cars all my life, I was practically raised in my family’s body shop.” In 1993, he felt it was time to make the pivotal decision in purchasing an existing body shop and rebrand it as his own business, Wilson’s Auto Body. As an owner, Wilson infused his own brand of expertise and integrity to earn the trust and respect of customers. Previously located in West Paterson, Wilson’s Auto Body has been a part of the Woodland Park community for 31 years to date. Over time, his commitment to excellence has attributed to the shop’s stellar five-star reputation amongst residents for their quality work and unparalleled customer service.
Integral to this success is the shop’s dedicated professionals. Wilson leads the team which includes manager Brad Albrecht, shop foreman Ed Eder and six employees plus one secretary. They all work to ensure that every repair meets the highest standards. Focused on continuing technicians’ education, the shop has maintained its I-CAR Platinum Class status. Wilson prioritizes obtaining certifications to ensure a promise to high-quality, knowledgeable and personalized service.
The team undergoes frequent training to stay at the forefront of the latest advancement in collision repair technologies. “We offer a 100 percent guarantee as long as the person owns the car.” His team prioritizes integrity in every interaction. Technicians are certified in car alignment, measuring systems, aluminum welding and “everything you can think of.” A promise to “high quality work at fair value” is a principle Wilson maintains and highly values. Work comes in through the door via word of mouth, online reviews and participation with DRPs. An unwavering commitment to excellence has fostered a sense of trust amongst locals, reflective of their long-standing relationship with the community.
Recently, Wilson became a member of AASP/NJ with Wilson’s Auto Body; however, he is no stranger to the association. “I’ve been in it for years. When I was at Malcom Konner dealership, I was a member,” he recalls. “Additionally, various other shops I worked for were part of the association.” He found himself immersed in a network of peers who share his passion for the automotive industry.
In regard to being a part of the association, his aspirations extend the mere membership. “I’m looking to enhance my expertise through schooling and similar opportunities.” For Wilson, the association serves as a gateway to a number of resources that will further his knowledge in the evolving industry.
“AASP/NJ does a good job of addressing key issues in the industry and I honestly can’t complain. I am always looking to better myself and learn as much as I can. Having been familiar with the association for years, it finally felt time to return, but this time with my shop.”
Reflecting on his career, Wilson acknowledges that his motivation stems from a simple desire “to work hard every day.” From learning the ropes at his father’s shop to his decision to break away and form his own path, his dedication to his craft has remained constant. It is this level of commitment that continues to propel Wilson’s Auto Body forward in tending to their customers; every need and regaining their trust time and time again.
Want more? Check out the July 2024 issue of New Jersey Automotive!